Oklahoma City Blunder

So the Seattle SuperSonics weren’t saved after all. And now that the moving trucks have rolled into their new home of Oklahoma City, it’s time for a new nickname, colors, and logo, which is always an exciting prospect for a design-obsessed sports fan like me.

New nickname? Thunder. Okay, sounds good.

Colors? Blue, yellow, red, and orange. Okay, also sounds good.

Logo? Well, despite the recent comments by Thunder players (sorry Desmond Mason) and coach PJ Carlesimo, not so good. Here it is:

Oklahoma City Thunder

Image credit: Oklahoma City Thunder

I’m thunderstruck…with boredom and confusion. Hey, how about we slap some zingy elements together, how about a rounded triangle thing, and ooh, a couple of sharp curve-y things, you know, because that’s thunderous, and an “OKC” that has no real relation or purpose to anything in the logo. Here’s what Thunder chairman Clay Bennett had to say:

“Our primary color is the blue of our state flag, the sunset of the red and the orange…not too red and not too orange…And the beautiful Oklahoma sun reflected in the yellow.”

So we have two references to the Oklahoma sun…for a team called the Thunder. Brand New had it right:

“Nothing unique, memorable, or thunderous about it…”

Well, at least it’s not as bad as the previous new team on the block, the Charlotte Bobcats:

Charlotte Bobcats

Image credit: Charlotte Bobcats

My general feeling is that sports logos have gotten too cartoony in recent years, but the Bobcats’ logo was a step in the opposite direction. Congratulations, your logo looks like a preliminary sketch that was accidentally published as the final product.


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